Latest Trends in Telecommuting
As you can see, many of our posts revolve around social media and digital natives and technology. Why is this the case? Well, to be honest, technology is what makes the world go ‘round in the 21st century. So in order to stay present and relevant in our world, human resources professionals must adopt these strategies and skills in order to successfully provide services to our clients and ensure that our presence in the industry is known. According to the HR Daily Advisor online, business analysts predict that up to 30% of workers in industrialized countries will be telecommuting within [...]
Social Media in the Workplace: Who’s Using It?
With all of this talk of digital natives and digital legacies, let’s take a look now at who is actually using social media in the workplace. [tweetthis]Like it or not, your employees are checking Facebook at work.[/tweetthis] They may even be taking photos and posting to Instagram of that awesome potluck the CEO threw for the entire administrative team last week. #yummy! #thanksboss! But what does social media really mean for your business? Are you utilizing the tools of social media to change the face of your company? Is your newsletter changing with the times, or is it still a 3-sided page that gets mailed [...]
What’s Your Status? Facebook Branding in the 21st Century
“People spend money when and where they feel good.” – Walt Disney As a master of invoking emotion in the hearts and minds of children everywhere, Disney was able to sell a brand worldwide that still brings in millions of dollars every year, decades later. When a product speaks to a person, that person feels something – and is able to justify spending money on something that is important to him or her. In this same token, products on Facebook are using emotional responses to create a recognizable brand. Using videos, catchy lines, and triggering feelings in individuals viewing their [...]
Social Media and Recruitment
Love it or Hate it, social media is not going anywhere. Along with it comes the debate over whether or not to use it in recruitment and then, how and when to use it . I’ve heard arguments on so many sides of it. “Don’t Use It” Social media profiles can give potential employers more information than they need to make employment decisions. For example, the photos may tell you information about age, gender, and national origin. The profiles may tell you about religious beliefs or sexual orientation. The content on their page may suggest political affiliation or show details [...]
Seeking a “Digital Native”
The phrase “digital native” is a fairly new term that is being employed by a number of companies, particularly in the media, digital, start-up and tech worlds. Doing a quick google search for “digital+native+jobs”, I found the following: “An ideal candidate is a digital native, who has a passion for learning and always uncovering new opportunities in the digital space, and who has a solid grounding in the world of digital media and technology.” – for Sr. Digital Strategist at Saatchi & Saatchi LA “The Social Media Manager is a digital native, skilled in onsite attendee engagement in a face [...]