Composing the perfect job ad can be quite the daunting task for recruiters and HR professionals. How do you paint a picture of the company’s culture, the job requirements, and the “it” factor that will attract those top candidates? Recuiter.com says employers should follow these four tips to ensure their job posting stands out and attracts the best candidate.

Review, Edit and Revise your Job Postings: Candidates spend an average of 50 seconds reading a job posting and an additional 22 seconds on postings they like and want to pursue. So how do you ensure your posting stands out? Make sure to convey your organization’s brand by describing what makes your workplace culture different. Then, step outside the box and include examples or a ‘day-in-the-life’ to the job description. Also, consider framing your job requirements as ‘preferences’ to entice candidates who may not check all the requirement boxes but could be a perfect fit for the organization.

Plan your Posting Time Accordingly: With the plethora of positions listed on job boards, it’s important to know when your posting will get the most views and engagement. So when is the best day and time to post, tweet and share your position? Job hunters are most active Wednesday from 11 am to 1 pm and again between 4 and 5 pm EST. To get the biggest bang for your buck on social media, schedule your Facebook post on Tuesday, Friday and Saturday for the most engagement, ideally between 1 pm and 4 pm EST. For Twitter, tweet early in the week between 1 and 3 pm EST to receive the most views.

Get Creative, Add a Video: To go above and beyond, consider adding a video to your job posting. A video can capture what the typical day is like along with the culture of the company. A video allows your company to market themselves and sell the job like a product and will ensure that you stand out to potential candidates.

Be realistic: When creating the job description, set realistic requirements and don’t create a disparity between your expectations and the available workforce. Clearly communicate the organizational needs in the description and then imagine you’re a candidate reading the post. Be realistic, simplistic, and honest to ensure you are not relying on a “phantom workforce” to fill the position.

So when developing your recruitment plan, follow Recruiter.com’s advice to accurately describe the realities of the position, convey your company culture, heed the best posting time, add pizazz to your posting with a video, and be realistic to ensure you land the rock star you need!