Meeting people where they are is a common theme amongst community groups and churches. Why not adopt this same mantra in the workplace when it comes to attracting top talent? Meeting job applicants where they happen to be is a critical next step in where recruitment is headed in 2016. Whether that may be on Facebook or Twitter or LinkedIn, or simply by utilizing mobile job applications that can be easily accessed on cell phones and tablets, this is something that employers need to seriously consider when analyzing their recruiting success and failure in 2015, and moving forward with a game plan for the coming year.
According to Tom Epperson of valuesbasedleader.com, meeting people where they are simply means, “diagnosing their values, their style, their needs, and their emotions, and connecting with them in a way that is effective for them.” This is also known as the platinum rule…much like the golden rule of treating others as you wish to be treated, the platinum rule encourages spending time to get to know the person you are working with, understanding what makes them tick and what works for them. This is an ideal practice when it comes to recruiting the stars for your team, because your people may be hanging out on Facebook, but you are more of a LinkedIn person. Doing some online research to find out the hot spots for your ideal candidates, or following them on Facebook or Twitter to see what is relevant in their worlds, this can go a long way towards attracting the talent pool that you are after in your organization.
Doing the same things and expecting change is the definition of insanity. Don’t be crazy, and utilize the tools at your disposal. Use mobile job applications whether that may be an in-house app that your tech department can set up just for your company, or utilize the mobile job application functions within the recruiting giants of Monster and Indeed. It’s safe to say that most job seekers in the 40 and under set are NOT scouring newspapers on Sunday, circling the job ads that they want to visit or call on Monday morning. Most job seekers are looking on their phones, while they are out running errands, visiting with friends or watching NFL games in the local dive bar on Sunday. Mobile is where it’s at…and that’s where your stars are most likely to be.
If you’re unsure of the mobile job applications and systems that will work best for your company, please feel free to contact us. Our HR professionals have utilized these specific tools in their own workplace and can make helpful suggestions for what might work for your organization!