“People spend money when and where they feel good.” – Walt Disney
As a master of invoking emotion in the hearts and minds of children everywhere, Disney was able to sell a brand worldwide that still brings in millions of dollars every year, decades later. When a product speaks to a person, that person feels something – and is able to justify spending money on something that is important to him or her. In this same token, products on Facebook are using emotional responses to create a recognizable brand. Using videos, catchy lines, and triggering feelings in individuals viewing their Facebook page, companies such as BMW, McDonald’s, 3M, and Budweiser have all seen success this year with their social media branding. How can companies that are not as well-known as these use similar strategies to make an impact?
At the top of the list for successful strategies in Facebook branding for the companies mentioned above were the following:
- Visually stunning (science based or otherwise) videos which stylishly
- Partnerships with socially successful brands such as MTV
- Building on the momentum of popular events such as concert festivals
- Piggybacking on popular holidays, sharing photos of holiday treats
- Announcement of the brand’s presence on another social media site such
- Gratitude towards fans
- Videos that pull at the heart strings
- Short videos that feature humor to grab the viewer’s attention
Why is social media branding a topic that HR Consultants would be concerned with and want to share with our clients and readers? Put simply, branding is about people and organizations, and so is Peoplescape. We want to offer a full range of people-oriented services to our clients, and because we know the business of people, we know how important it is for you to reach your target audience through social media branding.
[tweetthis]Creating a loyal fan base on Facebook means generating views, likes, and shares.[/tweetthis]
Creating a loyal fan base is equivalent on Facebook to the number of views, likes, and shares that a company receives. How many views are you currently getting on your Facebook business page? Do you have a Facebook page? Peoplescape is looking to expand their audience on all forms of social media, and we would love to help you do the same for your company. Targeting a generation of social media addicts is the way to go if you’re looking to attract new brand followers, and these are a few easy ways that we can all do it!